since 1976
since 1976
smart Malaysia has launched a ground-breaking customer loyalty program that redefines the way customers engage with the brand. Powered by the Geno W3-D2C (Web3 Direct-to-Customer) blockchain system, the rewards platform delivers a transparent, customer-centric ecosystem designed to reward meaningful interactions. Customers can earn points through everyday activities such as social interactions, referrals, and driving—making every connection with smart a meaningful one. Backed by blockchain technology, the program ensures enhanced transparency, security, and customers control over data. At the heart of the program are smart Points, which never expire and are secured on blockchain-based smart contracts.
For the first time, all loyalty activities are unified on a single digital platform that seamlessly integrates with the Hello smart App. This initiative positions smart as a “Lifelong Companion,”, emphasizing a deeper customer connection throughout each journey. With just a tap, customers can earn points and redeem them for exclusive rewards, including EV charging credits and branded merchandise. The program's intuitive design ensures a hassle-free and engaging customer experience, highlighting underscoring smart’s commitment to to customer empowerment and trust.
Multiple Ways to Earn with smart's New Rewards Program
The new smart rewards program introduces three key ways for customers to earn points: Social-to-Earn, where users can engage with smart on social media and earn points for actions like sharing, liking, or being featured; Referral-to-Earn encourages current customers to invite friends to experience the smart brand, rewarding both the referrer and the referred for actions like signing up, test driving, or purchasing a vehicle; and Drive-to-Earn, a feature currently in development, allows smart car owners to earn rewards by sharing their driving data to aid product improvement.
These initiatives encourage customers to co-create and grow with the brand community, designed to create a deeper sense of engagement, participation, and loyalty recognition.
Redeemable Benefits – From Merchandise to Free Charging
Through the smart Malaysia’s new smart points program, customers can now redeem smart Points for a range of rewards, including exclusive merchandise available on the Hello smart App and free EV charging sessions. The charging redemption offer significant value, providing electric vehicle owners with cost-effective ways to recharge, enhancing their overall driving experience.
Program Tasks and Points Breakdown
The smart points tasks offers three main earning types: Social-to-Earn tasks, Referral-to-Earn tasks, and Purchase-to-Earn tasks. For specific rules, please refer to the table below:
Type |
Description |
Rewards (Points) |
Social to earn |
Sign Up |
1,000 |
Daily Check-In |
10 |
|
Like a Post |
10 |
|
Post an Update |
50 |
|
Share a Post |
50 |
|
Get Featured |
2,000 |
|
Take a Test Drive |
5,000 |
|
Purchase to earn |
Purchase a new smart Car |
100,000 |
Repurchase a smart Car |
100,000 |
|
Referral to earn |
Invite a Friend to Join |
100 |
Invite a Friend to Test Drive |
5,000 |
|
Invite a Friend to Buy smart Car |
50,000 |
"At smart Malaysia, we believe that customer loyalty goes beyond traditional rewards programs. Our new loyalty initiative is designed to create meaningful connections with our customers and recognize their engagement with the brand," said Mr Zhang Qiang, Chief Executive Officer of PRO-NET. "We are excited to set a new standard in automotive loyalty, where every interaction is valued and rewarded."
This launch coincides with smart Malaysia's first anniversary celebration. The current owners will commemorate this milestone at the smartAway Gathering set for December.
For more information, please visit https://my.smart.com/#
